Ethical AI

Sr. Marketing & Automation Leader | Ethical AI · Lifecycle · GTM · Governance

I design and scale audit-ready, ethically driven growth engines that combine marketing automation, AI-enabled insights, and compliance governance. My work drives adoption, reduces risk, and accelerates go-to-market execution with integrity.

EloquaSalesforce Marketing CloudGenAI Prompt EngineerGDPR/CCPACAN-SPAM

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Signature Outcomes

📊 7,000+ owners impacted Hilton internal comms via Eloqua ✅ 90% CAN-SPAM compliance Preference management at scale 🚀 +50% engagement lift Innovative Multi-channel campaigns 💰 $1M+ budget governance Vendors & Martech platforms

About Me

Atlanta, GA · Open to Remote/Hybrid Ethical AI & Governance Lifecycle & GTM Eloqua · SFMC · Twilio

I’m a Sr. Marketing & Automation leader who builds audit-ready, ethically driven growth engines. I blend Eloqua/SFMC automation, AI-enabled insights, and governance/compliance to improve adoption, reduce risk, and accelerate GTM. I partner closely with Legal, Privacy, and IT to turn policy into execution—so programs scale with confidence.

Highlights: 7,000+ stakeholders supported (Hilton), 90%+ CAN-SPAM compliance (Truist), +50% engagement via Twilio, $1M+ vendor governance, and executive-ready reporting that drives decisions in real time.

Professional Experience

Download Résumé (PDF)

Hilton (Spectraforce) – Sr. Eloqua Marketing Automation Consultant

June 2025 – Present

Led Eloqua communications for 7,000+ property owners, aligning CRM, Owner Portal, and automation.
Improved targeting accuracy by 40% via AI-driven governance.
Partnered with IT, Legal, and Privacy to activate Oracle Eloqua AI features and compliance-focused messaging across instances.

Entergy (Comtec) – Marketing Automation Strategist

May 2023 – July 2024

Rebuilt digital billing & payment journeys (AutoPay, Pick a Date, PaperFREE, Alerts) → reduced account suspensions and improved adoption.
Designed SMS strategy with fatigue monitoring and A/B testing, cutting churn and boosting engagement.
Delivered KPI dashboards & executive briefs to optimize campaigns in real time.

Truist – Marketing Automation & Governance Manager

June 2019 – May 2023

Directed preference management rollout, achieving 90%+ compliance (CAN-SPAM, GDPR, CCPA).
Managed $1M+ vendor budgets and Martech systems across multiple instances.
Advised executives on automation strategy, compliance risks, and audit readiness.

Alternative Life Solutions – Marketing Director

Nov 2018 – June 2019

Launched Twilio-driven email/SMS campaigns, lifting engagement by 50%.
Built a multi-channel content calendar and automation to expand the donor base.

Assurant (TEKsystems) – Digital Marketing Specialist

Oct 2017 – Nov 2018

Deployed Salesforce Marketing Cloud campaigns across North America & LATAM.
Scaled adoption of WhatsApp Business API for customer communications.
Proved SMS effectiveness as a scalable engagement channel supporting renters’ insurance customers.

Core Skills & Platforms

Marketing Automation

Eloqua
Salesforce Marketing Cloud
HubSpot
Acoustic
Twilio
Mailchimp

Governance & Compliance

CAN-SPAM
GDPR
CCPA
Preference Management
Risk Mitigation

Data & Analytics

SQL
Tableau
Kibana
A/B Testing
Fatigue Analysis
Journey Reporting

Leadership & GTM

Cross-Functional Orchestration
Stakeholder Enablement
Vendor Management ($1M+)
Executive Briefing
Training Frameworks

Portfolio

In 2018 I collaborated with industry partners at Nativemsg to develop an RCS Agent proof of concept, which was showcased at the Google booth during Mobile World Congress Americas in Los Angeles from September 11th to 14th, 2018.

Showcasing the outcomes of an initiative requested by the business owner to develop an annual email campaign aimed at encouraging customer adoption of modernized payment solutions. I take great pride in this project, having been actively involved from the initial concept through to the final provisioning of the email template.

📊 Eloqua Polished Intelligence Copilot

AI-Driven Executive Insights & Fatigue Optimizer

I built an AI-minded insights layer for Oracle Eloqua that converts campaign activity into executive-ready briefings, flags segment fatigue in real time, and recommends next A/B tests. This shifts Eloqua from “send engine” to decision support.

+1–2 pts expected CTOR uplift from guided A/B tests
Fatigue detection via EPC & rolling CTOR baselines
One-click C-suite brief (PDF/PPTX)

🚀 Live Demo 📑 Executive Brief (PDF) 🎤 Executive Deck (PPTX)

KRR

🧪 AI Campaign Orchestration Lab

AI-Driven Executive Insights & Fatigue Optimizer for Multi-Channel Campaigns

Executive-ready KPIs: OR, CTR, CTOR, Unsub
Fatigue detection: 7-day touch caps & segment export
Engagement scoring: 0–100 per contact
Subject Line Lab: A/B candidates per persona
Weekly Brief: 1-page PDF/Markdown

View on GitHub Executive Brief (PDF) Live Demo

Tech & Notes

Stack: Streamlit, Python, Pandas, NumPy, ReportLab

Why it matters: Turns raw campaign activity into decisions CMOs can act on (risks, next best actions, compliance awareness).

Data: Synthetic CSVs (swap for Eloqua/HubSpot/Mailchimp exports).

Contact Info

Contact